MCAD Viewbook
The MCAD viewbook was designed to reflect upon the experience that exists within the vacinity of the school and the life surrounding it. This book is split into three sections, the past, the present and the future. Students are the essence of MCAD, amongst all of the hard work and endless nights is an energy within and it's the moments in-between all of the chaos that brings out who they really are. This book was made to bring shine light on those moments.
CREATIVE DIRECTION: Mike Perry